Does a new business or product have to have a tagline? No, your brand can live and yes, even thrive without a tagline. But if you’ve got a great logo and you are investing in your brand, let us borrow from one of the greatest taglines of all time…
Just Do It.®
A really spot-on tagline adds dimension to your brand by speaking directly to your target audience. It works synergistically with your logo to create a powerful message that registers consciously or subconsciously with anyone seeing or hearing it in a positive, beneficial or educational way.
Some of our current favorites: Walgreens: At The Corner of Happy And Healthy®. Snickers: You’re Not You When You’re Hungry®. Dos Equis: Stay Thirsty My Friends.®
The very best taglines are timeless and as a result, many are still alive and well decades later. Morton Salt: When it Rains It Pours.® Maxwell House: Good to the Last Drop®. DeBeers: A Diamond Is Forever.® The Marines: The Few. The Proud. The Marines.® Lay’s Potato Chips: Betcha Can’t Eat Just One®.
Often, the best taglines become the “big idea” for full-scale advertising campaigns that can be utilized for years and years. Like Energizer Batteries…They Keep Going and Going.®.
Just as the designing of a logo is to the graphic designer, crafting a tagline is the ultimate creative art form for a professional copywriter. A great tagline writer understands that a tagline isn’t there just “for grins” or to make you sound important or official.
Far more, it’s a writer’s opportunity to combine a few choice words into something that has the power to evoke a connection, state a benefit, and set the tone or personality for your brand. For the professional tagline writer, it is a huge responsibility and a true test of creativity, talent and experience.
Can you tell we love a great tagline?
Some of our all-time favorite Bickley Creative-created taglines: Closing Deals.Opening Doors® – The Capital Corporation. Waterlicious®. -Aqua Blue Pools. Play A Better Ball®. – Srixon Golf Balls. Think Brand. Not Bland®. – Our Mantra and Blog. Wired To Exceed Expectations®.- DRI Electrical Contractors. Check them out.