So you need a new website…where do you start?
First, start by asking whatever website development company you’re interviewing…where is the content coming from? A lot of boutique shops or independent web developers will gloss over this critically important element of a website. They’ll say they can take your existing content and transfer it over to your new format. Or you can simply supply them with new content that you write yourself.
Next, ask yourself: “If I think I need a new website to gain market share and appeal to new customers…and I’m willing to spend $$$ for a custom designed website, why should I use the same content?
Great question! You shouldn’t! (Nor should you be tasked with writing it yourself.)
Your brand messaging should drive the development of your website. Period. It’s important to start your website creative process by nailing down what needs to be communicated. The best way to assure this is to factor in the cost of using a professional copywriter to develop your content.
Clearly written benefits and features…on-target messaging that engages the reader…key information that is logically organized and presented within a user-friendly site design…this is what we offer you at Bickley Creative.
It simply amazes me (or more accurately, dismays me), how many companies have brand new websites with tired old content…or poorly written content…or content that basically says nothing. What is the point of having a good looking website if visitors can’t quickly discern what you do, what you offer or why they should contact you.
Here is an example of a company that we took from no website to full scale website and brand development. Evans Weirick is a business consulting firm in Greenville, South Carolina. Upon our discovery meetings, we determined that their point of difference was their indepth service dedication –that they were “At Your Table. By Your Side.”– to communicate the E.W. team’s commitment to provide consulting and roll up your sleeves leadership services to help companies achieve their goals: (Click to view larger)
The best websites begin with carefully developed creative content. Once you have the right words, the rest falls into place. /https://www.evans-weirickconsulting.com/
At Bickley Creative, we start by asking the right questions to “get” you, so we can zero in on your core values and services, and then make sure all important points are said in a compelling way. Next, comes the graphic design to lay out the site and complete the marriage of words and visuals to create the overall brand development. Finally, comes the web programming so that the finished website is a powerful, working synergy of smart strategic writing punctuated by great graphic design.
Don’t rehash the hash. Your brand new, custom website needs to sound as good as it looks. Please, take the time to get a fresh marketing perspective on what makes your company, product or service desirable and valuable. Let’s collaborate to create effective brand messaging that will gain you the results you’re looking for.